ATTORNEY BENJAMIN CRUMP SOCIAL JUSTICE INSTITUTE
Entrepreneurship 101
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Entrepreneurship 101

$135.00 $99.00

Course Length: 4 Weeks

Course Hours: 8

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Course Overview

In this course, you’ll learn the basics of entrepreneurship. You will learn how to find and evaluate business ideas, flesh out those ideas by developing value propositions and financial projections, consider your ownership options, prepare the appropriate documents (including a business plan, pitch deck, and white papers), and gather funding for your business. You’ll also learn the steps of developing, testing, marketing, and launching a product or service. To wrap things up, you’ll learn how to grow your business and become an entrepreneurial leader.

Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business. You can, too, with this introductory entrepreneurship course.

Learning Objectives

After you complete this course, you will be able to:

Identify the traits of an entrepreneur and assess your own entrepreneurial capabilities
Outline and evaluate a business idea
Develop a product idea
Identify your target market and customers
Develop your value proposition
Understand different types of business ownership and structures
Evaluate franchising and business purchasing opportunities
Create a pitch deck, executive summary, company presentation, technical white paper, and business plan
Create financial projections for your business
Identify where to find business funding
Create a product development plan, marketing plan, and sales strategy
Identify ways to protect your intellectual property
Describe effective ways to brand your product
Choose the right location for your business
Launch and grow your business
Demonstrate the behaviors of an entrepreneurial leader
Find appropriate resources to help you on your journey

Outline

Session One: Course Overview

Session Two: What It Takes to Make It

Pre-Assignment Review

Traits of an Entrepreneur

Session Three: Resources to Consider

Session Four: Laying the Groundwork

Finding Business Ideas

Considering the Options, Part One

Outlining Your Ideas

Considering the Options, Part Two

Assessing Your Ideas

Considering the Options, Part Three

Evaluating Your Capacity for Risk

Session Five: Building On Your Business Idea

Developing Your Product Idea

Making Connections

Identifying Your Target Market and Customers

Developing Your Value Proposition

Creating Financial Projections

Session Six: Business Ownership Options

Types of Business Ownership

Purchasing a Franchise

Purchasing an Existing Business

Session Seven: Key Documents to Prepare

Business Plan

Executive Summary

Pitch Deck

30-Second Pitch

Practicing the Pitch

White Papers

Session Eight: Gathering Funding

The Basics of Financial Statements

Brainstorming Solutions

Funding Options

Session Nine: Developing Your Product

The Steps of Product Development

Protecting Your Intellectual Property

Session Ten: Creating a Sales and Marketing Strategy

Introduction to Marketing

Stage One: Consumer and Market Analysis

Stage Two: Analyzing the Competition and Yourself

Stage Three: Analyzing Distribution Channels

Stage Four: Creating a Marketing Plan

Making Connections

Stages Five and Six: Implement, Evaluate, Review, and Revise

Leveraging Social Media

Building Your Sales Force

Session Eleven: Branding 101

What Branding Is All About

Developing Your Brand Name

Developing a Slogan

Types of Logos

Getting Creative

Session Twelve: Setting Up Your Office

Choosing a Location

The Pros and Cons of Home-Based Businesses

Session Thirteen: Launching the Business

Getting Off the Ground

Setting Up Your Organizational Chart

Recruiting and Engaging the Right People

Session Fourteen: Keeping the Business Moving

Keeping Track of Your Business

Growing Your Business

Don’t Give Up!

Session Fifteen: Being an Entrepreneurial Leader

Michael Gerber’s Three Perspectives

Case Study

Session Sixteen: Bringing It All Together

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

Course Length

4 Weeks

Course Effort

2-3 hours a week

Total Course Hours

8

Languages

English

Video Transcripts

No

Internet Connection

  • Broadband or High-Speed – DSL, Cable, and Wireless Connections

*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

Hardware Requirements

  • Processor – 2GHz Processor or Higher
  • Memory – 1 GB RAM Minimum Recommended

While our courses are accessible through multiple mobile learning platforms, some courses may include a CD or DVD with the Textbook, so you may need access to a computer with CD-ROM or DVD Drive.

 

PC Software Requirements

  • Operating Systems – Windows 7 or higher
  • Microsoft Office 2007 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers – Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • QuickTime, Windows Media Player &/or Real Player

MAC Software Requirements

  • Operating Systems – Mac OS x 10 or higher with Windows
  • Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers- Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • Apple QuickTime Media Player
  • Courses that include a CD-ROM or DVD may require an external drive and Parallels software to view.

How long does it take to complete a course?

When you register for a course(s), you will receive a start date and the time frame it takes to complete the program.  Once the course begins, each course is self-paced, so you can start and stop each learning module at your own pace. However, you must complete the course within the time frame to receive a certification.

What happens if I do not have enough time to complete the course within the time frame provided?

If you don’t finish the course in the time frame, you will not receive a certification. The time frame allotted to complete each course has been based on each learner giving a concerted effort to complete the course, plus the number of hours it takes to learn the information and obtain the certification.  Therefore, the time frame for each course has been calculated to ensure successful completion of the course. However, if for some reason a learner is unable to complete the course, you will have to re-enroll in the course and you will be required to pay the course price in effect at the time of re-enrollment.

Once enrolled in the course, and I realize that I can’t complete the course can I get a refund?

There are NO REFUNDS once you enroll in a course. However, if you are suddenly deployed while pursuing a certification course, we will work with you to ensure you complete your studies.  Learners who need to delay their course for medical reasons, may be eligible to transfer their course(s) to a future term.  A medical withdrawal will be considered only if accompanied by:

A written verification and phone verification from a medical doctor stating the student cannot complete the course due to illness or disability.  Please not the doctor’s note must be in English to be considered.

You can contact our office at: info@aperionglobalinstitute.com

Are there any additional materials and/or books I am required to buy for a course?

No, everything you need is included in the course.  Some courses will suggest additional materials/books that can help you grasp the information better, or expand your knowledge about a topic. However, you are not required to purchase the additional information.

 Are there exams I will have to take in a course?

Yes, there are exams in each course to access your knowledge of the material. You will be required to pass those exams to successful complete the course. The type of exams you will take vary. They can range from multiple choice questions, essays, short answers, and/or video/audio submissions. If you diligently study and complete the assignments for each course, you will be prepared to pass the exams in the course(s).

Can I get financial assistance?

Aperion Global Institute (AGI) courses are non-credit courses, so they do not qualify for federal assistance in the United States, and AGI does not provide financial assistance.  In some states, a vocational program, military program, or workforce development program will pay for qualified learners to take courses. You will be responsible for qualifying for financial assistance through those agencies and/or programs.  For international students, you will also have to follow the guidelines and requirements regarding financial assistance at your institution or program.

What happens when I complete a course?

Upon successful completion of a course, within three (3) days you will receive a certification by email. You are free to save and print the certification for your educational and career needs. If for some reason you do not receive the certification, or can’t save or print the certification please contact our office at: info@aperionglobalinstitute.com

Once I provide an employer with the certification, am I guaranteed a job?

AGI does not provide direct job placement services after successfully completing a course. However, the certification you receive informs a potential employer that you have acquired the skills and knowledge to obtain employment, in most cases.  We recommend that learners conduct research on the job market to make sure you have the required job skills and expertise.

What software or hardware do I need, and what are the system requirements to take courses?

To take our courses, you must have access to a computer and the internet.  You can use a Mac and/or PC., tablet, phone.  You don’t have to use the same device to log-in for the course(s).  We recommend that you have a word-processing program (Microsoft Word is the best), Abode Player, and the latest version of a free web browser such as Chrome, Firefox, Internet Explorer, Microsoft Edge, etc.

When can I start the courses?

You can start the courses on the start date only. Once the course starts, you are free to access the course anytime, anywhere, and as many times as you want with an internet connection. Please note: There are no refunds once you enroll in a course(s).

Can I receive CEU credit for courses that I successfully complete?

Please do not assume that all courses that you take and successfully complete are eligible for CEU certification. If you are seeking CEU certification for a course, we strongly recommend that you contact your institution and establish eligibility for the courses you plan to take BEFORE you enroll in a course.  Although we provide you with a certificate for successfully completing a course, it is solely your responsibility to ensure that the course you enroll in and the certificate meets CEU requirements for your profession.